Public´s ethnography created for a broad audience. Ethnography, we believe, is endowed with rhetorical and substantive characteristics that are of great appeal to the general public. Nowadays, rather than in an exclusively print-based world, we believe that public ethnography can thrive in a public domain inspired and informed by diverse popular media, genres and communication modes. When carried out with the information and entertainment needs and wants of the public in mind, ethnographic research can reach beyond the confines of academic discourses and can position social scientific knowledge at the nexus of public debate, current affairs, and popular culture. Through a fully public ethnography social scientific research can better engage multiple stakeholders and play a key role in the critical pedagogy of the general public.


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